Ironically, mascara packaging that we know today was released to the public only after era of Victorian fashion was at its very end. It was in 1913 when French chemist and perfumer Eugène Rimmel devised first industrial made non-toxic mascara. Maybelline a fost fondat în anul 1915 de chimistul T.L. Williams care a descoperit în anul 1913 produsul cosmetic "mascar"a un amestec de praf de cărbune și vazelină folosit la vopsirea genelor. În prezent acest produs cosmetic a fost îmbunătățit de concern fiind produs sub numele de "Ultra Lash" și "Great Lash".

Who is the mascara expert? Φυσικά η Maybelline! Λατρεύεις τις έντονες βλεφαρίδες με extreme όγκο; Ή μήπως προτιμάς ένα πιο φυσικό look, που όμως δεν περνάει απαρατήρητο; Οι μάσκαρα της Maybelline New York με τις καινοτόμες συνθέσεις και τα μοναδικά ...